ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company Ebonyi State as a case study. Marketing research can be seen as the application of the scientific…
Read MoreABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out…
Read MoreABSTRACT This main aim of business is to seek, attract and retain customers who will use the company various products to meet their needs or solve their problems. Successful service organization must therefore understand how…
Read MoreABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and…
Read MoreABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to…
Read MoreCHAPTER ONE 1.0 INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and…
Read MoreABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running…
Read MoreABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was…
Read MoreABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi-Square distributing technique was…
Read MoreABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out…
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