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The Importance of Branding on the Marketing of Made in Ghana Shoes – Complete project material

ABSTRACT The purpose of this study was to determine the importance of branding in the marketing of Made in Ghana Shoes. The study specifically identified techniques of marketing made in Ghana Shoes, discovered the varied…

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The Effect Of Forecasting Techniques On Sales Performance – Complete project material

CHAPTER ONE INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon, it can be quite difficult for a manager to plan effectively. Forecasting help managers by reducing some…

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Impact Of Branding And Packaging On Sales Turnover Of Nestle Food Nigeria Plc – Complete project material

CHAPTER ONE 1.0     INTRODUCTIONOne element that has undergone tremendous change in the past decade is branding and packaging according to Rahim,  liberalization by allowing for easy imports of printing technology. Made a vast difference to…

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An Examination Of Potential Benefits & Constraints Associated With Small Business’ Use Of E-Commerce – Complete project material

EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the emergence of the Internet and ecommerce is evolving as a potentially key facilitator of sustained development for…

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Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth – Complete project material

Abstract In most economy, the notion of scarcity and choices among resources tend to guide the order of business not to talk of the unexpected economic and financial crisis which hit even the most advance…

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The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba) – Complete project material

Abstract This project work was conducted in standard insurance company Aba in order to find out the impact of advertising on the growth of small scale business. The project work consists of four research questions,…

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The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba) – Complete project material

Abstract In today’s highly competitive marketing environment, markers do not only stop at developing a good product pricing it attractively and making it readily available to the target customers, they must communicate it to the…

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An Assessment of Social Media as a Vehicle for Effective Advertising – Complete project material

ABSTRACT The purpose of this study was to evaluate Social Media as a Vehicle for Effective Advertising. Specifically, the study will look to see if customers are aware of the transformational use of social media…

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The influence of sales promotion on consumer brand loyalty – Complete project material

Abstract This research was undertaken to elicit the influence of sales promotions on consumer’s brand loyalty using uncle C.Y Bread as a case study. The project is divided into five chapter, chapter one introduces the…

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Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri) – Complete project material

Abstract Sales Promotion as a tool for increasing profitability in an Organizations’ provides Profitability to the customers in an organization. Literature from different researchers is also reviewed. The study is aimed at finding the sales…

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