ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. – To determine the methods…
Read MoreABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know…
Read MoreABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian…
Read MoreCHAPTER ONE INTRODUCTION BACKGROUND OF STUDY Cost control is a vital instrument for the survival of any business organization. The aim of this work the impact of cost control in a Brewing Industry…
Read MoreABSTRACT The purpose of this study was to know the effectiveness of public relations in service industries. A case study of the Enugu state university of science and Technology (ESUT) Enugu. To guide this study,…
Read MoreABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state within the period 2004 – 2008, was carried of SEEDs…
Read MoreABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine…
Read MoreABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected…
Read MoreABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among…
Read MoreABSTRACT This research work is basically in the appraisal of the problems and prospects of marketing auto maintenance service work services in Enugu metropolis. The research work structure both the big auto maintenance service …
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