Table of Contents:

Chapter 1: Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Limitations of the Study
1.7 Scope of the Study

Chapter 2: Literature Review
2.1 Theoretical Framework
2.2 Conceptual Framework
2.3 Social Media Influencers and Consumer Behavior
2.4 Instagram Influencers
2.5 YouTube Influencers
2.6 Comparative Analysis of Instagram vs. YouTube

Chapter 3: Research Methodology
3.1 Research Design
3.2 Data Collection Methods
3.3 Sampling Technique
3.4 Data Analysis

Chapter 4: Discussion of Findings
4.1 Profile of Instagram Influencers
4.2 Profile of YouTube Influencers
4.3 Impact of Instagram Influencers on Consumer Behavior
4.4 Impact of YouTube Influencers on Consumer Behavior
4.5 Comparative Analysis of Instagram vs. YouTube Influencers

Chapter 5: Conclusion and Summary
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations for Future Research

Project Summary:

The aim of this final year project is to explore the impact of social media influencers on consumer behavior, with a specific focus on Instagram and YouTube influencers. Social media influencers have become increasingly important in shaping consumer behavior and purchasing decisions, and this study seeks to compare the effectiveness of Instagram and YouTube influencers in influencing consumer behavior.

The project begins with an introduction that provides background information on the topic, identifies the problem statement, and outlines the objectives of the study. The significance of the study is discussed, along with the limitations and scope of the research.

The literature review delves into the theoretical and conceptual frameworks related to social media influencers and consumer behavior. The section also provides an in-depth analysis of Instagram and YouTube influencers, exploring their impact on consumer behavior.

The research methodology chapter details the research design, data collection methods, sampling technique, and data analysis used in the study. The discussion of findings chapter presents the profiles of Instagram and YouTube influencers, and analyzes the impact that each platform has on consumer behavior.

Finally, the conclusion and summary chapter summarizes the findings of the study, draws conclusions based on the results, and provides recommendations for future research in this area. Overall, this project aims to contribute to the existing literature on social media influencers and their influence on consumer behavior.

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