ABSTRACT The general focus of the study was to investigate the effect of advertisement on consumption of Alcoholic Beverages at Port Harcourt metropolis in Rivers State. objectives were to analyse the nature of advertisement of…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background to the Study The mass media have a prominent role it plays in the society. Mass media through its programmes serve as beacon of example to it audience. The…
Read MoreABSTRACT The aim of this study was to determine the extent to which the “Share a Coke” campaign influenced university students’ patronage of Coca-Cola in Akwa Ibom State. The scope of this study was delimited…
Read MoreCHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY A major global human problem of our time which along with the environmental threats that weighs heavily on our planet and on the future of human society…
Read MoreABSTRACT Scholars have long overlooked entrepreneurship in theatre arts. The difficulty of making firms operating in these contexts economically, self sufficient and the consequent dependence on the public for funding have long diverted the attention…
Read MoreCHAPTER ONE INTRODUCTION 1.1 Background of the study This study sets out to investigate the role of third world News Agencies in the global dissemination of information using News Agency of Nigeria (NAN) as a…
Read MoreCHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Live broadcasting of television programs is here to stay. Whether we like it or refuse to acknowledge it, whether we are conscious or not conscious of…
Read MoreABSTRACT Most members of the society strongly holds that the western system of education is the only means of educating their children/wards, thus anything that does not fall under this ambience should be jettison. Drama…
Read MoreABSTRACT This research titled: Special Television Programmes And Movies As Instrument For Social Change In HIV/AIDS Campaign: A Case Study Of Kaduna Metropolise, attempts to find the best way to stop or reduce to the…
Read MoreABSTRACT This study examined television advertising and consumer patronage of soft drink in Uyo urban. The population of the study consisted of 436,606 persons. Using Taro Yamane formula, the sample for this study consisted of…
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